Founded in 1980 by the first designer, Dennis Pollicino, in LA, USA, it is the oldest luxury accessory brand in the men's jewelry industry. With "God is in the Details" as its brand concept, it creates warm and artistic pieces that do not lose their appeal even over time, like traditional antique jewelry from Europe, using outstanding techniques. The second-generation designer, Shinya Mukaijyo, who currently inherits the brand, is a highly acclaimed presence, having been selected as one of the 125 jewelry artists in Japan, and many people now come from overseas to seek his works. While faithfully inheriting the brand's concept and worldview, he continues to actively present works that incorporate delicate carvings and innovative gimmicks that have never been seen before, constantly emitting new charms.